Kaolin
Natural clay · polishingSubjected to a specific refinement process, natural clay ensures high performance in polishing your teeth — positively influencing the final whitening effect and smoothing the enamel surface.
A couple of years of research, carried out with prestigious partners and a team of professional researchers — validated through clinical and laboratory trials.
*Results confirmed by an in vitro study, in compliance with FDA-GLP Good Laboratory Practice Guidelines.

The popular polishing ingredient silica has been replaced with Kaolin — a subtle way of polishing the teeth that removes surface discoloration without affecting the enamel.
The formula is then strengthened with Perlite, a natural volcanic mineral, and extracts from eucalyptus, thyme, lemon peel oil and peppermint oil. The natural combination perfectly supports your daily oral care.
The non-obvious combination of surprising ingredients of natural origin allows you to enjoy a healthy, well-groomed smile every single day.
Subjected to a specific refinement process, natural clay ensures high performance in polishing your teeth — positively influencing the final whitening effect and smoothing the enamel surface.
The mineral naturally present in your enamel subtly remineralizes your teeth and protects them against decay — care that works with your body's own chemistry.
A mineral of volcanic origin offers the perfect balance between effective surface-stain removal and high enamel-polishing ability.
92% of ingredients of natural origin were included in the You & You Whitening & Total Care formula. It effectively whitens and polishes your teeth, strengthens enamel, fights cavities, prevents plaque build-up and promotes healthier gums — leaving your teeth shiny, smooth and perfectly clean.