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Free delivery in Erbil over 50,000 IQD 92% natural origin Vegan & cruelty-free
Science · Passion · Experience

The science of a natural smile

A couple of years of research, carried out with prestigious partners and a team of professional researchers — validated through clinical and laboratory trials.

145.6Pellicle Cleaning Ratio (PCR) — effective stain removal & whitening potential
83.2Enamel Polishing Potential (EPP) — gloss / specular reflectance score
92%Ingredients of natural origin in the complete formula

*Results confirmed by an in vitro study, in compliance with FDA-GLP Good Laboratory Practice Guidelines.

you&you toothpaste carton with clinical data
Natural oral hygiene

We replaced silica with clay

The popular polishing ingredient silica has been replaced with Kaolin — a subtle way of polishing the teeth that removes surface discoloration without affecting the enamel.

The formula is then strengthened with Perlite, a natural volcanic mineral, and extracts from eucalyptus, thyme, lemon peel oil and peppermint oil. The natural combination perfectly supports your daily oral care.

Three key elements

Perfect support for your oral hygiene

The non-obvious combination of surprising ingredients of natural origin allows you to enjoy a healthy, well-groomed smile every single day.

01

Kaolin

Natural clay · polishing

Subjected to a specific refinement process, natural clay ensures high performance in polishing your teeth — positively influencing the final whitening effect and smoothing the enamel surface.

02

Hydroxyapatite

Enamel mineral · remineralizing

The mineral naturally present in your enamel subtly remineralizes your teeth and protects them against decay — care that works with your body's own chemistry.

03

Perlite

Volcanic mineral · balance

A mineral of volcanic origin offers the perfect balance between effective surface-stain removal and high enamel-polishing ability.

Enjoy a beautiful, healthy smile — all day, all you.

92% of ingredients of natural origin were included in the You & You Whitening & Total Care formula. It effectively whitens and polishes your teeth, strengthens enamel, fights cavities, prevents plaque build-up and promotes healthier gums — leaving your teeth shiny, smooth and perfectly clean.

Try it yourself — 25.000 د.ع